Tuesday, 18 October 2016

Audience research activity

Audience is the assembled spectators or listeners at a public event.

We define target audiences through

  • Location
  • Female or Male
  • Average age
  • common interests
  • income range
  • what common values they share
It is important for a film to have target audience because 

  • it invests some time and effort in understanding its target audiences
  • will help advertising and save money

Audiences at around the age of 11-18 , female would be mostly interested in Drama , Teen Drama , however Males at the same age would be interested in Action.

People have different interests , so due to gender or age or location e.g. a person might visit or live near a place where the movie was set and might be influenced to like that genre.



No comments:

Post a Comment