Audience research activity

Audience is the assembled spectators or listeners at a public event.

We define target audiences through

• Location
• Female or Male
• Average age
• common interests
• income range
• what common values they share

It is important for a film to have target audience because 

• it invests some time and effort in understanding its target audiences
• will help advertising and save money

Audiences at around the age of 11-18 , female would be mostly interested in Drama , Teen Drama , however Males at the same age would be interested in Action.

People have different interests , so due to gender or age or location e.g. a person might visit or live near a place where the movie was set and might be influenced to like that genre.